The Role of Social Media in College Admissions: Dos and Don’ts

12 October 2025

Let’s be honest, social media is no longer just a platform to post selfies, memes, or what you had for lunch. It’s evolved into a powerful tool that can shape your future—especially when it comes to college admissions. Yep, you read that right. What you post (or don’t post) online might just make or break your shot at getting into your dream school.

Sounds dramatic? Maybe a little. But admissions officers are human too—and guess what? They Google. They scroll. They check out profiles. So if you're in the midst of applying (or will be soon), it's about time you started thinking of your Instagram, TikTok, Twitter, and yes, even that dusty Facebook profile, as part of your application.

Let’s walk through the wild world of how social media plays into college admissions—the good, the bad, and the downright cringeworthy.

Why Colleges Care About Your Social Media Presence

So, what’s the deal? Why are college admissions officers peeking at your profiles?

Here’s the thing: colleges are investing in you. When they accept you, they're saying, “Yep, this person is a good fit for our campus community.” Naturally, they want to make sure you’ll represent the school well, both online and off.

Social media offers an unfiltered glimpse into your personality outside of test scores and GPA. It's like your virtual handshake—a way to introduce who you are, what you care about, and how you interact with the world.

In fact, according to a survey by Kaplan, about 25% of admissions officers say they check applicants' social media. And even though it's not part of the official application process (yet), it’s still fair game.

The Dos: What You Should Be Doing on Social Media

Alright, let's start with the good stuff. If used smartly, social media can actually give you a bit of an edge. Here's how to make your online presence work in your favor.

1. Use Social Media to Showcase Your Passions

Are you passionate about robotics, art, environmental justice, or music? Use your social platforms to highlight what drives you. Post project updates, share articles or achievements, and let your interest shine through.

Think of it like this: your resume lists what you've done, but your social media shows why you care.

2. Highlight Volunteer Work and Extracurricular Activities

Maybe you spend weekends helping at your local shelter or you’re the editor of your school newspaper. Let that be known!

Posting photos or reflections on these experiences can send a powerful message to admissions officers: you're engaged, proactive, and community-minded.

3. Be Authentic, But Keep It Classy

Authenticity is key. Don’t turn your Instagram into a college brochure. Be yourself—but the best version of it. Share your real thoughts, quirky moments, and genuine humor. Just keep it tasteful.

Remember: you’re building a personal brand, and you want that brand to say, “I’m a thoughtful, dynamic, and kind human being.”

4. Engage With Colleges on Social Media

Follow your favorite schools on Twitter, Instagram, and LinkedIn. Like their posts, comment where appropriate, and join Q&A sessions or live events.

This shows interest and initiative. Plus, it keeps you in the loop about deadlines, scholarship opportunities, and campus life.

5. Create a LinkedIn Profile—Yes, Really

You might think LinkedIn is just for grown-ups in suits, but it’s actually a great platform to showcase your academic and extracurricular journey.

Post your achievements, connect with alumni, and even message admissions reps. It’s a level of maturity and professionalism that could help you stand out.

The Don’ts: What to Avoid Like the Plague

Now for the other side of the coin. These are the habits and mistakes that could backfire big time.

1. Don’t Post Anything Offensive or Inappropriate

This one should be obvious, but you'd be surprised. Racist remarks, insensitive jokes, vulgar language, or anything discriminatory? Hard no. Even if it was “just a joke,” it reflects poorly on your character.

Remember: once it’s on the internet, it never truly disappears—even if you hit delete.

2. Avoid Oversharing or Being Too Negative

Sure, social media is a space to vent sometimes, but constant negativity, drama, or complaints can paint you as someone who’s hard to work with or emotionally unbalanced. That's not the vibe you want to give off.

Mental health posts? Totally fine. But constant rants about school, teachers, or other students? Maybe keep that in the group chat.

3. Don’t Lie or Exaggerate Achievements

It might be tempting to glorify your accomplishments a bit, especially when you're trying to impress. But if your social media says you're a youth climate ambassador and your application says you only attended one rally… that’s a red flag.

Colleges value honesty. If they catch inconsistencies, it can seriously hurt your credibility.

4. Avoid Getting Caught in Online Drama

Social media fights, comment wars, and public call-outs might seem entertaining in the moment, but they’re not a good look when someone’s deciding your future.

Even if you didn’t start the drama, participating can still reflect poorly on you. Stay classy.

5. Don’t Assume Privacy Settings Make You Invisible

Think your locked-down TikTok or private Instagram keeps you safe? Think again.

Screenshots exist. People talk. And sometimes, colleges may still see content through mutual friends or other indirect ways. Always operate under the assumption that anything you post could be public.

Real Talk: Does Social Media Really Impact Admissions?

Short answer? It can.

While it’s not always a deal-breaker, a strong or poor online presence can tip the scales—especially in competitive admissions situations where everyone’s neck-and-neck in grades and extracurriculars.

Social media is like the seasoning on a great dish. It won’t make a bad meal great, but it can elevate a good one. And if you're not careful, it can also spoil the whole thing.

Strategies to Clean Up Your Digital Footprint

Feeling a little nervous now? Don’t worry. It’s never too late to tidy up your online presence. Here's how to do a thorough social media spring cleaning:

1. Google Yourself

Yep, literally just type your name into Google and see what pops up. Check images, videos, and even the "news" tab. If there’s anything embarrassing or questionable, make a note.

2. Review Old Posts

Scroll way back. That edgy meme you reposted in 9th grade might not be funny anymore. Delete or archive anything that doesn’t reflect who you are today.

3. Update Your Privacy Settings

Make sure you know who can see what. Set your personal accounts to private—but don’t rely on this alone for protection. Still be careful about what you post.

4. Create a "Professional" Account (Optional)

Some students create a separate social media account specifically to showcase school-related content, passion projects, or extracurricular achievements. This isn’t necessary, but it’s a great way to present a polished version of yourself.

The Balance Between Real and Responsible

Here’s the trick: you don’t have to become an internet robot. Be real, be fun, be YOU—but keep in mind that your audience now includes not just your friends, but potentially your future college.

Think of it like going to a party where your college admissions officer randomly walks in. Are you still cool being yourself? If the answer is yes, you're probably doing social media right.

Final Thoughts: Social Media Is Your Digital First Impression

When used thoughtfully, social media is a fantastic way to show off the unique and awesome person you are. It's your digital stage. But just like in real life, first impressions matter.

So post with purpose. Share what matters to you. Avoid the drama. Show up as someone schools would be proud to have on their campus.

And remember, admissions officers may not always check your profiles—but when they do, you'll want them to say, “Now that’s someone I want at our school.